Expertise backed by real experience.
AIWise is led by Luke and Dave Chaffey, recognised experts in emerging business technology. They bring a rare combination of deep technical skill and strategic experience, helping businesses adopt solutions that deliver real operational results. Their approach is always practical, commercially sound, and free from hype.
They’re also trusted experts on Channel 7’s Kochie’s Business Builders, where they’ve helped thousands of Australian businesses understand and apply new technology with clarity and confidence.
Meet our experts.
Luke Chaffey
Luke Chaffey is a leader in emerging business technology and a hands-on developer who builds practical solutions across software, AI, and modern web systems. He’s widely recognised for translating emerging technologies into real operational gains. Luke has authored two books and hundreds of articles, underpinned by deep technical expertise.
Dave Chaffey
Dave Chaffey is a recognised influencer in the strategic use of emerging technology for business, bringing decades of operational and executive experience. He approaches new technology with a clear, business-first lens that focuses on real organisational value. Dave is regularly called on for TV, media commentary, and keynote speaking, reflecting his deep insight.
Led by business-first principles.
Everything we do is anchored in transparency, clear communication, and solutions that deliver measurable business value.
These principles guide how we advise, build, and support, ensuring you always receive solutions that are clear, effective, and designed to move your business forward.
Hear from leaders in their fields
